Cosmic Intense Kylie Cosmetics
Retail Education
Retail education designed to make product knowledge clear, memorable, and easy to apply in-store.
Three event scenarios designed so trainers could deliver a compelling experience whether they had 15 minutes, an hour, or a half day.
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Ethereal Eyes™ Eyeshadow Palette Makeup By Mario
From concept to participant experience, every touchpoint was designed to make the Ethereal Eyes Moonlight story land in store.
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Vénus de Nina Ricci
A brand-aligned launch event built for local execution and engagement.
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Zara Larsson
Product Development
Concept-driven work exploring product storytelling, positioning, and new ideas within beauty.
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S. Pellegrino
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How Brands Turn Pop-Ups Into Cult Moments
What makes the difference between a pop-up shop people walk past without noticing and one that creates lines around the block? It's rarely just money.
Insights & Articles
Perspectives on beauty trends, culture, and the ideas moving the industry forward.
Why every brand is launching a body mists right now
You’ve noticed it too, right? Body mist launches are suddenly everywhere. Even industry giants like Estee Lauder and LVMH are leaning into what... seemed like a “simple” category.
Beyond "Beauty Math": What Actually Makes a Product Worth Your Money?
As beauty consumers demand more transparency around value, price per gram has become the internet's favourite shortcut. Here's why it's not enough.
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